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BDA tag

Product Designer & Researcher aligning data and design to create impactful experiences.

More than 6 years of experience in end-to-end product development. From market and user research to final design. Ensuring every detail meets both user and business needs.
Brazilian 🇧🇷
Pet lover 🐶
Travel addict ✈️
Music lover 🎧
Projects
AnestPlan: streamlining medical workflows and reducing time spent on fee calculation by 68%
App for anesthesiologists, designed to simplify the fee calculation process. With a 4.6 rating on the App Store, the project was selected for the largest innovation acceleration program in Latin America, reaching over 1,000 downloads in its first year.
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Transfero: reducing support tickets by 71% by designing a limit management feature
Development of a banking transactions feature for both cryptocurrency and fiat currency. The solution led to a reduction in support tickets, improving customer satisfaction and significantly reducing friction along the user journey.
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Teia: supporting victims of domestic violence through an awarded app designed for trust and discretion
App developed during UFRJ’s 2020 Hackathon in partnership with the Computer Science department. Focused on combating domestic violence against women, the project was awarded by the Brasil Design Awards.
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What do I do
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UX Research
A mixed-methods approach — combining behavioral and attitudinal research — guides strategy across the product lifecycle. Usability testing, user interviews, surveys, and focus groups help uncover user preferences and behavioral patterns.
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Customer & Market Insights
Qualitative and quantitative research to identify user segments, build personas, and craft user stories. Insights are synthesized into clear reports that guide product opportunities, feature prioritization, and market fit alignment.
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Product Design (UX/UI)
Scalable digital experiences are crafted through user flows, wireframes, UI design, and design systems. Using Figma or Webflow, interfaces are prototyped and implemented efficiently, including when development resources are limited—supporting agile, iterative product delivery.
What people have to say
Henrik profile picture
Gabriel joined our UX Research team, gaining insights crucial to our product development efforts. Focusing primarily on the Brazilian market, he excelled in mapping out sports and betting profiles and gathering comprehensive market insights. He also covered other South American countries and contributed to our US product team by conducting surveys and interviews. Gabriel's deliverables were of exceptionally high quality, offering valuable input to both product teams and business units for strategic decision-making. I highly recommend Gabriel for any product team.
Henrik Dam Honoré, UX Head at Better Collective
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Luciana profile picture
I worked with Gabriel on developing the AnestPlan app, where he led everything from market and user research to the delivery of the final screens and coordination with the developer. It was a great experience! In addition to being very skilled technically, he is always thinking about new applications and is very dedicated. I look forward to working with him again soon!
Luciana Tedeschi, Innovation Head and AnestPlan Founder
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